The Coca-Cola story

The world's most valuable brand, Coca Cola, has well over 120 years of history.

Founded in the late 1900s by John Pemberton, later bought by Asa Griggs Candler
has led the brand to be the world dominant soft drink throughout the 20th century.

Everybody always enjoy a refreshing bottle or can of Coca Cola.
But how many of you actually know the history of Coca Cola?

 

But first, let me ask you readers,

how many of you are Coca Cola fans?

if no, good for you. drink plain water, Coca Cola's biggest archenemy.

whoever said it was PepsiCo?!

"The Coke addiction..."

if yes, you are cocaine addicts!

ever wonder why Coca Cola has the nickname of Coke instead of Cola?

should you know your history then you should know the history of cocaine.

that's right. Coca Cola has to thank cocaine for its early beginnings 

In the late 1900s, cocaine was dubbed the Miracle drug.

ironically, used to treat and overcome morphine addiction, it quickly became 

an anesthetic  local drug, made famous in America through the Mariani wine brand.

Cocaine was added into the wine and claimed to boost heath, strength, 

energy and vitality. It was also said to be a cure for influenza. 

Soon after, cocaine was used in everything. it was the cure for everything.

Mood, psychological problems, flu, fever, you name it.

all for a few cents of USD.

 

Cocaine was popular to the point that many famous philosophers and inventors that inspire us till today, 

was cocaine or crack addicts.

Sigmund Freud, Mark Twain and even the famous Sherlock Holmes, to name a few, were legitimate  cocaine addicts, taking it every day and night.

The Coca Cola story begins here when Pemberton was one of those entrepreneurs that tried to capitalize on cocaine craze.

A “pinch of coca leaves” was included in John Styth Pemberton's original 1886 recipe for Coca-Cola.

Later, Griggs Candler would buy over Coca Cola and made it famous by selling it in drug stores all over the country.

Coca cola was a cocaine 'health' drink.Candler began marketing the product, although the efficacy of his concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA

"Then why was cocaine banned?"

The change in Coca Cola happened when cocaine was banned. 

Since it was "supposedly" a miracle drug, why was it banned?

well, at the time, blacks, or known at the time as negros, react violently toward whites when they took cocaine.

the white back lashed and beat down any cocaine-high negros. 

in one case, a police officer shot a negro, high on cocaine, who attempted to assault him, directly in the heart. It took 2 bullets to kill him.

This called for police officers to use bigger and stronger weapons and ammunitions.

But the last straw was drawn when an incident occurred where a negro raped a white who was high on cocaine. 

The United States listed cocaine in the Controlled Substances Act in 1970, making it illegal and banning cocaine to the public. 

"What happen to Coca Cola next?"

Already a strong brand at the start of the 20th century, Coca Cola quickly dropped cocaine from its recipe.

Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass, but in 1903 it was removed. Coca-Cola still contains coca flavoring.

After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves—the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level.[26] To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey.

So to all Coke(Coca Cola) lovers, you are a bunch of addicts!