What has made Coca Cola become the great success that it is? This
article details one key success factor which has made the company’s
sales skyrocket and its notoriety unparalleled.
Today, let’s talk about a company that has:
The most widely recognized brand name in the world.
A 10% share of the entire global market for non-alcoholic beverages.
A monopoly on the very definition of a multinational corporation.
If you guessed The Coca-Cola Company (NYSE: KO), then you’d be right.
Coca-Cola Pours Into Emerging Markets
you live in America where Coca-Cola ads run everywhere from movie
theatres’ opening credits to New York City store fronts, you probably
wouldn’t know that it derives over 80% of sales, 75% of income and 95%
of operating profits from abroad.
That makes sense though when you figure that its
distribution network now covers more than 200 countries and has a 50%
share of the global market for carbonated drinks.
opens up a very profitable blue-chip play for investors interested in
capitalizing on economic growth overseas, and more specifically in
Because of flat sales in North America and even
Europe, Coke has coped in the past through acquisitions of competitors
like Nestea, Dasani and Vitaminwater over the last several years. Those
purchases probably haven’t hurt, but they haven’t really helped either,
since total case sales in North America dropped by 2% so far in 2009.
growth in emerging markets continues rising at a brisk pace. In the
second quarter of this year, Coca-Cola enjoyed 33% sales growth in India
and 14% sales growth in China. And they remain untapped gushers if you
look at both countries through the company’s measuring scale of bottles
consumer per capita,
The average American drinks 412 bottles of
Coke products a year. In China, that figure drops to 28 bottles and
Indians consume only 7.
For example, India has a high birthrate
and 1 billion people with an average age of 25… and trending lower.
Since young people are particularly susceptible to the lure of
carbonated, sugary drinks, that creates a particularly attractive Coke,
especially as family incomes in India continue to rise.
should step back a moment and think about those facts and figures … and
the opportunities they raise. Because you can bet that Coca-Cola has.
Today's guest blogger is the Martha Stewart-endorsed cupcake pop sensation Bakerella, who we post about frequently, sharing a timely bit of cupcake cheer and a fun contest! Thanks, Bakerella!
Hey everyone. I'm super excited to be guest blogging today on Cupcakes Take the Cake (CTTC).
a year ago I was a lurker (sent over by a google search for cupcakes)
and totally amazed by all the creative cupcake artists featured on this
blog. When I first visited this site, I couldn't believe how many photos
of cupcakes there were. Where did they come from? Who made them? Who
had time to talk about cupcakes? Who had time to take pictures of
cupcakes? Were all these people crazy? Or, was I the crazy one for
coming back every day to see the next cutest cupcake? It didn't matter. I
So, in October of 2007 I decorated my first set of cupcakes for Halloween. I figured out how to submit them to CTTC through flickr
and ta-dahhh… they were actually chosen. I was so excited, I couldn't
believe it. They liked my cupcakes! The next thing I knew, I was
starting my own blog to document
my baking and decorating attempts. And I haven't stopped since. Now,
people think I'm the crazy one for taking so many pictures of cupcakes.
But, now I get it. It's not even about the cupcakes. It's
about making something that puts a smile on someone's face and brightens
their day. And that's what I've been trying to do ever since. I'm not
the best cake decorator or the best baker. I don't review cupcakes. I
don't have a bakery. But, what I do have is fun. And, as long as that
continues, so will I.
So, thank you Cupcakes Take the Cake for the fascination and the inspiration.
Now, who wants to see some Christmas Cupcakes?
up, the inspiration. I know you're thinking these Coke bottles are
super cute. But wait until you see what I decided to do with them. (By
the way, I found these at Wal-Mart. Run and get some before the holidays
are over and they're all gone.)
Yep! I cut the tops right off. Now, let's see one in action!
turn one of the cupcakes upside down, frost the bottom and carefully
rest the bottle opening over the cupcake. Voila… snow globe! I also
misted sugar water on the inside of the globe and then sprinkled it with
a little regular sugar to make it feel more snowy. Here's a close-up…
Dang, these are cute. But, I don't think they would be half as cute without these awesome red baking cups from the Confectionery House. Thanks to Bake & Destroy
for turning me on to these back in May. She raves about them and now I
know why. I just love the intense, opaque color. But guess what? You can
win some of your very own.
giving away a set of these brite-color assortment baking cups and a set
of brown baking cups to one lucky winner right here on Cupcakes Take
Just leave a comment below with some warm
holiday wishes for the generous women that run Cupcakes Take the Cake
and you'll be entered. (Easy, huh!)
Leave your comment with a link to your blog or email so I can contact you if you win.
The deadline to enter is Tuesday at midnight EST (tomorrow night.
The winner will be chosen at random and announced on killercola.blogspot.com Wednesday morning.