The Coca-Cola story

The world's most valuable brand, Coca Cola, has well over 120 years of history.

Founded in the late 1900s by John Pemberton, later bought by Asa Griggs Candler
has led the brand to be the world dominant soft drink throughout the 20th century.

Everybody always enjoy a refreshing bottle or can of Coca Cola.
But how many of you actually know the history of Coca Cola?

 

But first, let me ask you readers,

how many of you are Coca Cola fans?

if no, good for you. drink plain water, Coca Cola's biggest archenemy.

whoever said it was PepsiCo?!

"The Coke addiction..."

if yes, you are cocaine addicts!

ever wonder why Coca Cola has the nickname of Coke instead of Cola?

should you know your history then you should know the history of cocaine.

that's right. Coca Cola has to thank cocaine for its early beginnings 

In the late 1900s, cocaine was dubbed the Miracle drug.

ironically, used to treat and overcome morphine addiction, it quickly became 

an anesthetic  local drug, made famous in America through the Mariani wine brand.

Cocaine was added into the wine and claimed to boost heath, strength, 

energy and vitality. It was also said to be a cure for influenza. 

Soon after, cocaine was used in everything. it was the cure for everything.

Mood, psychological problems, flu, fever, you name it.

all for a few cents of USD.

 

Cocaine was popular to the point that many famous philosophers and inventors that inspire us till today, 

was cocaine or crack addicts.

Sigmund Freud, Mark Twain and even the famous Sherlock Holmes, to name a few, were legitimate  cocaine addicts, taking it every day and night.

The Coca Cola story begins here when Pemberton was one of those entrepreneurs that tried to capitalize on cocaine craze.

A “pinch of coca leaves” was included in John Styth Pemberton's original 1886 recipe for Coca-Cola.

Later, Griggs Candler would buy over Coca Cola and made it famous by selling it in drug stores all over the country.

Coca cola was a cocaine 'health' drink.Candler began marketing the product, although the efficacy of his concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA

"Then why was cocaine banned?"

The change in Coca Cola happened when cocaine was banned. 

Since it was "supposedly" a miracle drug, why was it banned?

well, at the time, blacks, or known at the time as negros, react violently toward whites when they took cocaine.

the white back lashed and beat down any cocaine-high negros. 

in one case, a police officer shot a negro, high on cocaine, who attempted to assault him, directly in the heart. It took 2 bullets to kill him.

This called for police officers to use bigger and stronger weapons and ammunitions.

But the last straw was drawn when an incident occurred where a negro raped a white who was high on cocaine. 

The United States listed cocaine in the Controlled Substances Act in 1970, making it illegal and banning cocaine to the public. 

"What happen to Coca Cola next?"

Already a strong brand at the start of the 20th century, Coca Cola quickly dropped cocaine from its recipe.

Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass, but in 1903 it was removed. Coca-Cola still contains coca flavoring.

After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves—the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level.[26] To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey.

So to all Coke(Coca Cola) lovers, you are a bunch of addicts!

 

Coca-Cola New Threat

Most people are very particular with their drink and food. Thus, they shall take precaution steps to stay fit. Willing to spend their money to buy weird stuff like Bio-aura. This amazing filtration systems can remove chlorine from water without using HEPA filter. This question must be answered by so-called PhD student. I’m sure he will give a better explanation for sure. 

For this entry, The dark justice will tell you a short story. Make it secret, perhaps mass media will not make it public. Have you consume a softdrink. I’m sure you like it not as it soft and some people will interpret this drink may very comfortable to your tummy rather than a cup of tea. With high dose of sugar and less nutritional value I suggest you to stop it. Say no to COCA-COLA.

This incident happened recently in North Texas . A woman went boating one Sunday taking with her some cans of coke which she put into the refrigerator of the boat. On Monday she was taken to the hospital and placed in the Intensive Care Unit. She died on Wednesday. That so fast!

The autopsy concluded she died of Leptospirosis. This was traced to the can of coke she drank from, not using a glass. Tests showed that the can was infected by dried rat urine and hence the disease Leptospirosis.
Rat urine contains toxic and deathly substances. It is highly recommended to thoroughly wash the upper part of all soda cans before drinking out of them. The cans are typically stocked in warehouses and transported straight to the shops without being cleaned. 

A study at NYCU showed that the tops of all soda cans are more contaminated than public toilets that contains full of germs and bacteria. So wash them with water before putting them to the mouth to avoid any kind of fatal accident. If you are still love your moms and dad please throw away coca-cola. 

A Review of the “Coca-Cola Case”

“Sailing round the world in a dirty gondola,” Bob Dylan sang in 1971, “Oh, to be back in the land of

Coca-Cola !” After forty years of corporate globalization, Dylan would be hard pressed to find a place that isn’t the land of Coca-Cola . Multinationals have torn up the globe converting the repression of workers into cheap labor and free trade agreements into new market opportunities all in the name of ever-increasing profit margins. Left in their wake are legacies of environmental destruction, corrupt governments and employer violence. This process is precisely what a documentary currently making the rounds in campus political circles, by German Gutierrez and Carmen Garcia’s entitled “The Cola-Case,” aims to expose. 

The film documents the multi-year campaign waged in support of unionized Coca-Cola workers at bottling plants in Colombia. These workers face the near constant threat of violence from paramilitary forces contracted by Coke’s Latin American bottler, Coca-Cola Femsa, who have murdered several leaders of the SINALTRAINAL union. As a result of this repression, a genuinely transnational coalition composed of SINALTRAINAL, professional activist campaigner Ray Rogers and North American labor attorneys is formed around the “Killer Coke” campaign.

The union attempts to maintain its position inside of the bottling plants while shuttling between street campaigning in Colombia and speaking tours across North America. Ray Rogers develops an effective public relations campaign that proves capable of mobilizing activists on college campuses throughout the United States in support of the Colombian trade unionists. Simultaneously, the attorneys, backed by the financial muscle of the United Steel Workers and the International Human Rights Fund, attempt to exploit an obscure US tort law that allows foreign nationals to pursue claims against US-based companies.

The strength of the film lies in its ability to present the subtle tensions that exist within this tenuous coalition. Rogers seems to be waging a one-man war against Coca-Cola in the boardrooms and university lecture halls of the US and Canada. The lawyers are plowing along with the legal cases always looking for the opportunity to secure a negotiated settlement that offers even an incremental victory. The SINALTRAINAL have other ideas. They are not, chief negotiator Edgar Paez relates, just negotiating against Coca-Cola, but, instead, “We are negotiating against US politics. We are fighting the neoliberal model.”  

Things come to a head in a scene in a hotel room somewhere in the US where the Colombian trade unionists warn Rogers that they “will not accept that people make money on us as victims.” Meanwhile, human rights attorney Dave Kovalik has created a legal opportunity for the campaign. Through painstaking negotiations, Kovalik has secured an offer from Coca-Cola to compensate the murdered Colombian workers. However, Coke demands that the current workers who are bringing the suit leave the plant and that the company does not have to issue an admission of guilt. Representatives from SINALTRAINAL ultimately reject this offer, demanding that Coke publicly admit its complicity in the murders. The film ends with a despondent Kovalik roaming the streets of Bogotá searching for some kernel of utility in his multi-year crusade.

There are some truly masterful moments in the “Coca-Cola Case.” The footage from Latin America, including an inspiring short piece from Guatemala, provide the most compelling moments of the film. Interviews with two young Coke distributors in Colombia that compare their conditions to those of the company’s CEO in the US, brings home the stark inequalities produced by capitalist globalization. This puts a human face on the suffering created in the name of increased profitability.  

The North American segments are far weaker. Most revolve around court strategies being developed Kovalik and other attorneys. His personal struggles are offered to viewers, but it is difficult to make a connection similar to the one available with trade unionists operating under threat of death in Colombia . Equally distant is the campaign being waged by Rogers . Early segments of the film feel like an infomercial for his company Corporate Campaign Inc. and do not do real justice to a university campus campaign that claimed some significant victories. The later, above-mentioned, critical comments from the trade union leaders stand as a necessary corrective.

How can regular people tame the corporate beasts laying waste to global living standards? The “Coca-Cola Case” certainly has something to offer viewers who are interested in such questions. Overall, this documentary stands as both an excellent primer on globalization and, for some viewers, a first-look into the violence and bravery that typifies trade-union struggles in the Global South.