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Coca Cola London 2012

Coca Cola London 2012.

I had the honor of collaborating with ATTIK UK on the COCA COLA branding for the London 2012 Olympics. My role was to create a robust graphic asset library that the good folks at Attik then refined into a visual identity system. This VIS was then passed along to agencies around the world to work with for their regional campaigns. Massive. Global. Surreal. Everywhere. And more and more new stuff every day! Check Google Images to see the campaign take shape...

Coca Cola London 2012.

Working on this project was a dream come true. The Olympics. One of the most iconic brands in the World. And on the creative side, my favorite type of graphic design. Vectorfunk AND Typography. The first phase of art was to create this hyper detailed, abstract rendition of COCA COLA LONDON 2012. From this master file we extracted dozens of "moments" that became the graphic asset library. ZOOM.

Coca Cola London 2012.

Many of the final executions are beautifully simple and jump right off the shelf.

Coca Cola London 2012.

The magic of Vector Graphic Design is the infinite scalability. Zooming in 1000% is fun.

Coca Cola London 2012.

Mark Ronson and Katy B lamping with the Go-Getters in uniform.

Coca Cola London 2012.

Mid flip BMX treatment. This stuff is so much fun to work on. Big kid Tetris.

Coca Cola London 2012.

On the simpler side of things. Just a splash of color goes a long way.

Coca Cola London 2012.

BIG Thanks to James Sommerville, Attik UK, and Coca Cola. Truly a highlight of my design career :)

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